from Todd Eric Hawkins, Managing Director
I recently heard a keynote address by Ben Cameron, Program
Director for the Arts at the Doris Duke Charitable Foundation. Mr. Cameron’s focus was the future of the
arts. During the speech he made the following statement:
In looking to the future, I find inspiration in the words of two different thinkers: our 19th century American President Abraham Lincoln, who in his second inaugural address said, “The dogmas of the quiet past are inadequate to the stormy present. As our case is new, so must we think anew and act anew.”
Mr. Cameron’s words struck me as profoundly relevant.
Theatre in this country faces a quickly changing landscape in which the consumer, that we all so desperately need to fulfill our missions, continues to change. From the emergence of the personally programmable electronic devices available in today’s marketplace, to television programs like American Idol and Dancing with the Stars, consumers are getting more and more accustomed to having the ability to choose what they listen to and watch.
We as theatre producers are being challenged to find ways of making future audiences experience theatre in a new way. This is not to say that theatre in its current form will cease to exist, but rather to suggest that new audiences will require new ways of thinking about what we do. It will challenge us to look at theatre, not as a performance in a dark room at a specified time, where audiences are required to sit still for the duration of the show. Instead, we will need to look for more integrative ways of telling our stories.
The benchmark of success set by our predecessors, the major nonprofit theatres founded in the late ’60s and ’70s, is a level of achievement that anyone in this business would aspire to emulate. The next generation of theatre companies that rise to take their place will need to provide an experience that appeals to a new generation of arts consumers; theatregoers who have different expectations.
To meet to this challenge, theatre artists and organizations need to “act anew”; exploring ways to present our craft that will keep it vital to a new kind of audience.
I recently heard a keynote address by Ben Cameron, Program
Director for the Arts at the Doris Duke Charitable Foundation. Mr. Cameron’s focus was the future of the
arts. During the speech he made the following statement:In looking to the future, I find inspiration in the words of two different thinkers: our 19th century American President Abraham Lincoln, who in his second inaugural address said, “The dogmas of the quiet past are inadequate to the stormy present. As our case is new, so must we think anew and act anew.”
And
Wayne Gretzky, the Canadian ice hockey player who, when asked to account for
his greatness, said simply, “I skate to where the puck will be.”
Mr. Cameron’s words struck me as profoundly relevant.
Theatre in this country faces a quickly changing landscape in which the consumer, that we all so desperately need to fulfill our missions, continues to change. From the emergence of the personally programmable electronic devices available in today’s marketplace, to television programs like American Idol and Dancing with the Stars, consumers are getting more and more accustomed to having the ability to choose what they listen to and watch.
We as theatre producers are being challenged to find ways of making future audiences experience theatre in a new way. This is not to say that theatre in its current form will cease to exist, but rather to suggest that new audiences will require new ways of thinking about what we do. It will challenge us to look at theatre, not as a performance in a dark room at a specified time, where audiences are required to sit still for the duration of the show. Instead, we will need to look for more integrative ways of telling our stories.
The benchmark of success set by our predecessors, the major nonprofit theatres founded in the late ’60s and ’70s, is a level of achievement that anyone in this business would aspire to emulate. The next generation of theatre companies that rise to take their place will need to provide an experience that appeals to a new generation of arts consumers; theatregoers who have different expectations.
To meet to this challenge, theatre artists and organizations need to “act anew”; exploring ways to present our craft that will keep it vital to a new kind of audience.
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